Suvadra Rice needed to transition from a traditional offline staple to a recognized modern brand. Pink Shadow Media executed a complete 360° digital overhaul—building their web presence, producing cinematic video content, and launching high-ROI ad campaigns to dominate the market.

The Challenge

Suvadra Rice possessed a premium product but lacked a digital voice. In a crowded FMCG market, they were relying heavily on traditional distribution and had zero direct connection with their consumers. They needed a cohesive brand identity that screamed "quality" and a funnel to drive sales.

The Solution

Pink Shadow Media stepped in as the full-stack marketing partner. We didn't just run ads; we built the brand ecosystem from the ground up.

• Website Development: We designed a high-speed, visually appetizing website that serves as the central hub for products and bulk inquiries.
• Cinematic Video Production: We moved away from static images, shooting high-end commercial videos and "steaming hot" recipe reels to trigger appetite appeal.
• Social Media Branding: We created a consistent aesthetic across Instagram and Facebook, focusing on lifestyle and trust.
• Paid Performance Ads: We utilized Meta and Google Ads to target household decision-makers, ensuring every rupee spent brought in brand recall and leads.

The Results

By synchronizing the website, creative content, and paid traffic, Suvadra Rice saw immediate growth in brand recognition and market demand.

• Brand Visibility: Achieved huge increase in reach across social platforms within 3 months.
• Lead Generation: Generated many bulk distributor inquiries via the new website.
• Video Engagement: Recipe reels and brand films garnered over so much views.
• ROAS: Achieved 90% Return on Ad Spend on performance campaigns.