Vayrabi Rice wanted to bypass the middleman and sell premium rice directly to families. Pink Shadow Media engineered a seamless e-commerce experience, supported by mouth-watering video content and a community-driven social strategy to drive direct sales.

The Challenge

Vayrabi had loyal offline customers but zero online infrastructure. They faced the "trust barrier"—convincing new customers to buy food staples online without touching the product. They needed a digital storefront that built instant trust and a video strategy that proved their quality.

The Solution

Pink Shadow Media focused on "Visual Taste"—using high-quality production to stimulate appetite and drive clicks.

• E-Commerce Website: We built a secure, mobile-first online store with easy navigation, featuring subscription options for recurring monthly rice orders.
• Visual Storytelling: We went beyond simple product shots. We produced a cinematic "Farm-to-Plate" video series that highlighted the purity, origin, and premium quality of the harvest to build consumer trust.
• Social Commerce: We integrated "Shoppable Posts" on Instagram and Facebook, reducing the friction between seeing a recipe and buying the rice.
• Influencer Marketing: We partnered with local home-chefs to create authentic video testimonials using Vayrabi Rice.

The Results

We successfully turned Vayrabi Rice from a commodity into a desirable online brand with a recurring customer base.

• Direct Sales Growth: Successfully launched and scaled a profitable direct-to-consumer revenue stream, reducing reliance on traditional offline distribution.
• High-Converting Store: The optimized user experience and seamless checkout process turned casual site visitors into paying customers efficiently.
• Brand Expansion: Strategic video content broke through the noise, achieving high organic reach and significantly boosting brand awareness across the region.
• Customer Loyalty: We moved beyond one-time purchases, fostering a community of repeat buyers who have made Vayrabi a staple in their monthly grocery lists.